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Press release example

Anatomy of a publishable press release

Annotated example press release

Company logo Company logo or another image. It identifies the issuing company and makes the release feel complete.

FOR IMMEDIATE RELEASE

For immediate release Tells editors the announcement can be published now. Use an embargo only when timing is restricted.

PRMWire Launches Door-to-Door News Delivery to Bring Press Releases Back to Paper

Headline Say who did what. Keep it specific, active, and news-driven rather than promotional.

New "Printed Visibility Network" hand-delivers company announcements to people standing near front doors, porches, and suspiciously clean driveways

Subtitle Adds context under the headline. It should clarify the announcement, not repeat it.

AUSTIN, TX / PRMWire / July 8, 2026 — PRMWire, a press release writing and distribution company helping businesses reach 450+ media outlets, today announced the launch of PRMWire PaperRoute, a door-to-door press release delivery concept that prints company announcements on actual paper and places them near homes, offices, and other locations where humans may still look down.

Dateline and lead The first paragraph should answer the basic news questions clearly enough that an editor understands the story immediately.
"For years, businesses have asked how to get more visibility online," said Jon Slevec, Manager of PRMWire. "We asked a harder question: what if the internet was flat, foldable, and arrived slightly damp on your doorstep?"
Quote Use a named spokesperson. A good quote adds judgment, context, or perspective instead of restating the facts.

PaperRoute is designed for companies that want to complement press release distribution with what PRMWire describes as "hyperlocal tactile awareness." Each release is printed in a compact newspaper-style format, folded with unnecessary confidence, and delivered by trained announcement carriers wearing navy PRMWire satchels and expressions of quiet editorial judgment.

Hyperlinks Use links sparingly and naturally. Anchor text should help readers, not overload the release with keywords.
Fictional PRMWire PaperRoute warehouse with printed press releases prepared for delivery
Inside the fictional PRMWire PaperRoute fulfillment floor, where printed announcements are sorted for porch-level visibility.

The first version of PaperRoute includes:

  • Porch placement — releases are positioned where recipients are likely to notice them while looking for packages they forgot they ordered.
  • Headline-forward folding — each release is folded so the headline remains visible without requiring advanced newspaper-opening skills.
  • Weather-aware distribution — carriers monitor rain, wind, sprinklers, and neighbors who ask too many questions.
  • Front-door analytics — optional reporting includes estimated porch impressions, mailbox-adjacent visibility, and "picked up, probably" status.
  • Executive driveway edition — available for companies that need their announcement to feel especially important before 8:00 AM.
Bullet points Bullets are useful for features, benefits, or lists. Keep the main story in prose.

"Digital distribution remains the core of what we do," said a PRMWire spokesperson. "But there is something powerful about handing the news directly to the ground in front of someone's house."

About PRMWire
PRMWire is a press release writing and distribution service helping businesses publish news through professional distribution channels, including access to 450+ media outlets. The company supports entrepreneurs, agencies, and organizations with editorial review, writing support, and fast distribution for announcements that deserve to be seen. For more information, visit prmwire.com.

Boilerplate A reusable company description. Keep it factual, third-person, and consistent across releases.
Media Contact:
Mike Smith
hello@prmwire.com
(555) 555-1234
https://prmwire.com
Media contact End with a real contact person, email, and phone number journalists can use for follow-up.

PRMWire PaperRoute is fictional. PRMWire does not currently place press releases on porches, near sprinklers, or under suspicious rocks. Actual distribution remains digital through professional newswire channels.

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