Editorial Guidelines
PRMWire's editorial staff reviews every press release before distribution to ensure content is newsworthy, accurate and properly formatted. Following these guidelines helps your release get approved and distributed as quickly as possible.
Approval standards
A strong press release has a clear news angle, reads like journalism rather than advertising, and meets the formatting standards our distribution network requires. Your release needs a timely, clearly stated news angle: a product launch, business expansion, award, milestone, or expert commentary on a current topic. The news must be stated in the headline. General interest articles, open letters and advertising copy do not qualify.
Write in the third person. Avoid direct address ("you," "we," "I") except within attributed quotes. Drop the hype: exclamation points, hyperbolic claims and ALL CAPS undermine credibility and signal advertising rather than news.
Any third-party statistic or claim must be linked to its source. If you cite the FDA, link to the FDA. Attribution links are not counted toward your order's hyperlink allowance.
Releases referencing legal action or criminal matters must include a case number, court of record or complaint number. Unsubstantiated legal claims will not be approved.
The issuing company or organization must be identifiable in the headline. If you are distributing on behalf of a client, the client's name is the source, not your agency's.
Releases should be between 300 and 800 words. The summary should be 1–2 sentences. Releases that are too short or too long may have trouble being indexed by search engines.
Every press release must end with a media contact block: a name, email address, and phone number for journalists to follow up. This information is posted publicly as part of the release. Do not use a personal email address or personal phone number you would not share publicly.
Releases must be free of spelling and grammatical errors. Industry jargon is fine for SEO, but include plain-language definitions so a general audience can follow along.
No raw HTML tags, non-standard characters, tables or forced line breaks. No partial or full ALL CAPS. All links must be live and functional at the time of submission. If your site is down, wait until it is back up before submitting.
Releases referencing stock ticker symbols, M&A activity, or network marketing companies may require written authorization from a company executive before approval. Independent MLM representatives must always obtain express consent from their company.
Rejected content
The following content types will be rejected by our editorial team or our distribution network. If your release falls into any of these categories, it will need to be revised before we can proceed.
Press releases inform — they do not sell. If your release reads like a product ad, rewrite it with a news angle before submitting.
Releases must be written in the voice of the company. The announcement should be about the company, not about individuals. Keep mentions of specific people to the boilerplate/about section.
Do not reference other companies or individuals outside your own organization in the body of the release.
We do not accept releases about sexually explicit material, products or services, including links to explicit or adult content. All 18+ websites are considered explicit.
Avoid high-density use of words common in unsolicited advertising: "FREE," "amazing," "buy now," "make money," "do not miss this opportunity," and similar phrases. These trigger content filters across our network.
Limit hyperlinks to 1 per 100 words. Excessive linking dilutes the value of every link in the release and risks rejection across the network.
General interest articles, open letters, blog posts and unattributed opinion columns lack the news value and attribution required for press release distribution.
Articles, editorials or news stories from other publications, especially copyrighted content, are not press releases and will not be distributed.
All submissions must contain only accurate, verifiable information. Fabricated claims, invented statistics or fictional scenarios are not permitted.
Do not resubmit a release that has already been distributed. Search engines and publishers actively filter duplicate content.
We will not distribute content designed to harm, defame, stalk, defraud or exact revenge on any individual or group, including content intended to incite hatred, bigotry, racism or violence, or to maliciously affect a company's stock price.
Ticker symbols require written authorization from the issuing company. If authorization cannot be provided, the symbol must be removed before the release can be approved.
Links and attachments must use one of the following extensions: jpeg, gif, png, tiff, bmp, ps, pdf, doc*, xl*, rtf, ppt, mpeg, mp* or mov.
PRMWire reserves the right to remove releases found to have earned unnatural inbound links through paid link schemes. PRMWire's editorial team has final say on all distribution decisions. These guidelines supplement our Terms of Service, which require all users to take responsibility for the accuracy and legality of submitted content.