These days everyone is using press release distribution for back links. Not a day goes by that we don’t get at least 5 emails asking us about how many back links we can get for a client through a press release.
Though back links are certainly one of the huge benefits for press release syndication, they aren’t the only reason that press releases are great for search engine optimization. There is a lot more bang for your buck when it comes to press release distribution, most of which you may have never thought of before.
So here are 4 other reasons PR marketing is effective for getting your website to the front pages of the search engines:
- 1. Google weighs press releases differently than regular content:This is important, because as your story syndicates it could potentially be seen as duplicate content by the search engines. Fortunately, search engines like Google are smart, and they make special exceptions for news related content.Imagine a story being run by a major newswire like Press Release Monkey. Now imagine 100 other news sources picking it up. Would the search engines slap us for having duplicate content? Of course not, their algorithms are advanced enough to accommodate for the syndication-aspect of press release marketing. In truth, they actually reward a website for having a story that’s highly used. It shows that your story is sparking the interest of others, and if it’s doing that, then it must be because you are offering something of value.The truth is, the more sites that pick up your story (even if they don’t have a live link to your website), the more benefits you will get in the search engines. That’s why it’s not entirely necessary to get on websites that allow live links- it’s actually more important to get on websites that Google knows are PR sites. This is another reason to be weary of non-professional syndication services.
- 2. You never know who is going to pick up your story:Perhaps the single best thing about press release distribution is you never know who will pick up your story. Your press release could go out on one website, be read by a big figure in the news media, and suddenly show up in the New York Times. This DOES happen; actually it probably happens a lot more than you think. We get emails everyday from clients telling us that they were contacted by a major news source to be featured in their newspaper, magazine, radio show, or even on Television.
- 3. Search Engines like websites that are newsworthyThe search engines like news and they tend to favor those sites that are being talked about in news rooms and through the desks of journalists. When a website shows that it is raising eyebrows all over the internet (which means all over the world) that website will gain a ton of favor in the eyes of the search engines. As spoken about above, there is a bit of “gamble” in press release marketing- anyone can take on a story, and many times our clients are rewarded with huge gains on their investments. Of course, we don’t just rely on the “if” factor for our own syndication (much of it is guaranteed), but any syndication that goes beyond what we guarantee is just topping on the cake.
- 4. Google wants your website to engage in marketing techniques that help define it.Websites that don’t do press release marketing are missing a key ingredient to their marketing methods. So many people are stuck on the backlink-bandwagon these days and it severely limits their potential in the search engines. Ask yourself, why does Google exist? Well, for the viewer of course, right? With that logic in hand, the search engines want their viewers to land on websites that are worthy of their search. Press releases are one of the fastest ways to aggregate content throughout the internet. They help clearly define what your website is and what it is doing. Did you launch a new product? Is your service being talked about positively in your niche? What is it that defines your website? These are the questions that search engines are constantly asking about you, and if you don’t respond with a crystal clear answer, you will be overlooked for a competitor that does.
All in all, press release marketing is more than just back links. It shows the search engines that you are here and you are serious about your website. It sparks interest all over the globe, and it gets your product or service tons of exposure from your target audience. Needless to say, press release marketing is one of the most important parts of maintaining a successful website.
To learn more about our press release distribution services, click here.