This content was taken from a recent press release about Google and all their April 2012 algorithmic changes.
For some time, Matt Cutts from Google has been thinking about evening out the virtual online playing field for websites that do not do what is known as “over-optimization.”
At SXSW in March, Cutts alluded to some upcoming changes, and now it seems as if a pretty large percentage of the new policies are starting to launch.
In a recent press release, Cutts admitted that these new rules are in fact what he was talking about while at
This has probably happened to you at some point or another: while hanging out and waiting for your to-go order to be ready at the local pizza joint, you pull out your phone to see what’s up on Facebook or to catch the latest sports score. But instead of going with your trusty mobile internet connection, you end up waiting at least 15 seconds for your app or browser to load. So while you are waiting for your large pepperoni with extra cheese to be finished, you end up waiting a second time for your phone to connect to the web.
As a press release distribution company we’re obsessed with following Google and finding out the
best ways to optimize our service to benefit our clientele. We follow Google on a day to day basis and
constantly tweak our own approach to press release marketing to accommodate their constant changes.
We’ve found that with a little bit of research mixed with a lot of common sense figuring out their
algorithms IS possible.
A little known fact in the press release industry is that press releases were created largely by accident- both literally and figuratively.
In 1906 a train crash killed more than 50 people in Atlantic City, New Jersey. A budding young journalist named Ivy Lee convinced the Pennsylvania railroad service to issue a statement about what had happened. He wanted to explain the facts of the accident before journalists could put a different (negative) spin on it. He knew some kind of preemptive announcement would do it, so he convinced the railroad
Many people ask us if they can still use our press release service even if they don’t have a proper news story to announce. They think they have to be announcing something big to send out a press release such as a new website, a new product, or recognition somewhere by others in their field.
It’s true that press releases with a “real story” behind them are usually easier to pull off, but even if you have no story whatsoever you can still launch a highly profitable press release campaign.
Many of our clients are surprised to find out that they can use up to four anchors in their press releases. We offer this because most of the high-end press release distribution networks that we use provide active hyperlinks. This is one of the best ways to aggregate backlinks to deep pages within your website, and when you’re listed on our network of high Page Rank news sites, the link juice will really help your website rise through the search engines.
So here are some good tips to use when formatting the anchors in your press
The process of effectively marketing your product or service, especially with press releases, is a challenging one. If you are like most Internet marketers then you are probably wearing a million different hats each day. You probably have a tenacious will to master anything you put your mind to, and when you find success on the Internet you usually have yourself to thank for it.
This is the sense of accomplishment and freedom that comes from being an Internet marketer- but with freedom comes a degree of restriction, especially when considering
Why are you reading this post about Press release titling? Is it because you’re bored out of your mind and have nothing better to do? Or is it because something about that headline up there got your attention and you just had to hear more about it?
Regardless of the type of marketing you’re in, writing a press release title that yanks the attention of your target audience is absolutely critical.
Press Release distribution has become one of the surest ways to generate tons of high quality backlinks and drive traffic to a website. While press releases gain popularity with internet marketers a lot of people still ask us what the fundamental differences are between press release marketing and article marketing. The following post is to help clear up some of the misconceptions between the two and help you decide the best marketing approach for your product or service.
First let’s talk about press release distribution. For hundreds of years press
2012 is here and it’s time to get inspired. The time has come to ask yourself what has been sitting on the backburner for the past year? Is there a great idea percolating in your mind but you just don’t know how to get started? Do your current marketing efforts consist of one press release a year followed by a lackluster back linking campaign that has you bouncing up and down through the search engines? How does your marketing plan for 2012 look? Do you even have a